/* /* Utility / Flip - hide the element */ [data-wf--utility-flip--variant] { display: none; } /* ================================================ MOBILE SCALING ================================================ */ @media (max-width: 991px) { /* Corner positions */ [data-wf--background-element--position="top-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="top-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="none"]) { transform: scale(0.75); } /* Corner positions with flip */ [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="horizontal"]) { transform: scaleX(-1) scale(0.75); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="vertical"]) { transform: scaleY(-1) scale(0.75); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="both"]) { transform: scale(-0.75, -0.75); } /* Center positions */ [data-wf--background-element--position="top-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-center"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-center"]:has([data-wf--utility-flip--variant="none"]) { transform: translateX(-50%) scale(0.75); } [data-wf--background-element--position="center-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="center-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-right"]:has([data-wf--utility-flip--variant="none"]) { transform: translateY(-50%) scale(0.75); } [data-wf--background-element--position="center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center"]:has([data-wf--utility-flip--variant="none"]) { transform: translate(-50%, -50%) scale(0.75); } } @media (max-width: 767px) { /* Corner positions */ [data-wf--background-element--position="top-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="top-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="none"]) { transform: scale(0.5); } /* Corner positions with flip */ [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="horizontal"]) { transform: scaleX(-1) scale(0.5); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="vertical"]) { transform: scaleY(-1) scale(0.5); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="both"]) { transform: scale(-0.5, -0.5); } /* Center positions */ [data-wf--background-element--position="top-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-center"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-center"]:has([data-wf--utility-flip--variant="none"]) { transform: translateX(-50%) scale(0.5); } [data-wf--background-element--position="center-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="center-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-right"]:has([data-wf--utility-flip--variant="none"]) { transform: translateY(-50%) scale(0.5); } [data-wf--background-element--position="center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center"]:has([data-wf--utility-flip--variant="none"]) { transform: translate(-50%, -50%) scale(0.5); } } */
Jul 23, 2026

Right Up Your Alley, Reaching Audiences in Their Leisure Time

Far from fading, bowling is booming. More than 67 million Americans bowl at least once a year, according to a widely cited figure from the Bowling Proprietors' Association of America. 

Part of the reason is a shift the industry calls "competitive socializing," the blend of friendly competition and social time that pulls in a broad, cross-generational crowd looking to enjoy an activity  together. Under one roof, a single bowling center functions as a night out, a birthday party, a first date, a league night, and a standing weekly ritual.

For advertisers, that adds up to a rare combination of a large audience, in a good mood, with time to spare.

A Setting Where Ads Are Welcome

Attention only matters if the audience is receptive, and DOOH consistently is.

  • 73% of consumers view DOOH ads favorably, ahead of television and video (50%), social media (48%), online (37%), and print (31%), according to the OAAA / The Harris Poll.
  • In that same study, 76% of recent DOOH viewers said an ad prompted them to take action.

In a setting built around downtime and good company, a message on screen becomes part of the experience rather than an interruption.

Meeting the Moment Between Frames

Our DOOH screens live where crowds gather - in the bar, lounge, and snack bar.  Those areas are the space between turns, post-game celebrations, and deciding what to do next.

Placed in that moment, the messaging is contextual, relevant, and hard to miss.

Vengo has over 500 DOOH screens in bowling centers spanning 48 states, putting brands in front of a highly engaged leisure-time audience that is present, relaxed, and ready to act.

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