As we move through 2026, convenience stores rank among the highest-traffic environments in American retail. Every day, millions of people stop in for fuel, coffee, a snack, or a quick errand. The visits are frequent, routine, and increasingly the exact point where purchase decisions happen.

Much of that foot traffic actually starts at the pump. In fact, roughly 65% of our network—about 8,000 of our 12,000+ total screens—are located at sites with a gas station out front, and those pumps are exactly what pull people inside.

The economics explain the pattern. Industry data notes that fuel margins are notoriously razor-thin, meaning the majority of a station's revenue is generated once a customer steps inside. The gas draws the traffic, and the store captures the profit. For advertisers, this means every driver waiting to fill up becomes a captive audience with time, attention, and purchase intent to spare.

The Power of the Captive Moment

Convenience stores deliver undivided attention at a predictable moment—something most media channels struggle to offer today.

A single visit creates several natural points of exposure. A customer pumps gas, walks inside, waits in line, stops at the ATM, and browses the aisles, all within a few minutes. None of those moments competes with a scroll or a swipe, which matters more than ever as digital fatigue grows and ad-blocking climbs.

The response to this format is highly effective:

• High Receptivity: A study from Vistar Media uncovered that 96% of consumers say they appreciate DOOH advertising.
• Omnichannel Action: DOOH reinforces other channels. Research from the Out of Home Advertising Association of America (OAAA) found that 76% of US adults took action on their mobile device after seeing a DOOH ad.

In a store where shoppers are already reaching for their wallets, that reinforcement directly drives action.

Reaching Consumers at the Point of Purchase

Convenience stores are the ultimate environment for impulse purchases. Shoppers make quick decisions on energy drinks, snacks, lottery tickets, and the everyday items they forgot at home. A message that appears in that setting reaches consumers right as the decision forms. Placed in the right environment, at the exact moment attention and intent align, the messaging feels organically helpful rather than disruptive.

That’s where Vengo’s in-store network plays a critical role. Vengo is the exclusive programmatic partner for DOOH screens in 7-Eleven stores, operating over 12,000 screens positioned above ATMs and visible throughout the entire shopping journey.

The reach is substantial: 7-Eleven is the #1 most-trafficked convenience store chain in the country, boasting roughly 5 billion visits per year.

With 8,000 of our screens directly fueled by the massive, routine traffic of gas station forecourts, Vengo gives brands a way to move past passive messaging and reach consumers across our 12,000+ screen network exactly where the path to purchase begins.