Results that prove DOOH media works
Media buyers come to us with one question: does DOOH actually drive results?
Top brands tested campaigns across grocery, bars, gyms, and C-stores. Third-party measurement shows place-based screens deliver brand awareness, foot traffic, and conversions to drive sales lift.
.webp){kind=logo}
.webp){kind=logo}
.webp){kind=logo}
.webp){kind=logo}
Midwest
146.8% brand awareness increase
Regional bank tested DOOH billboards combined with place-based office screens across six markets. Third-party measurement showed results 18x above benchmark for brand awareness and 24x for brand consideration. Annual reach: 33 million impressions.
- 146.8% increase in brand awareness (18x benchmark)
- 123.1% increase in brand consideration (24x benchmark)
- 79.2% increase in brand favorability
%20(1).webp)
Jack in the Box
8.8% lift in store visits
Fast casual chain promoted the Cheddar Loaded Cheeseburger through multi-format DOOH including gym and bar screens. Proximity targeting enabled competitive conquest against other fast-casual chains across 12 US markets.
- 49M+ DOOH impressions
- 8.8% lift in store visits
- 1.3M+ store visits
DoorDash for Work
32% brand familiarity lift
B2B service targeting decision-makers through digital screens in office breakrooms, elevator screens, in-office touchscreen vending, and other place-based formats. High dwell times and contextual relevance to working professionals drove measured brand lift.
- 32% lift in brand familiarity
- 23% lift in consideration
- 22% lift in aided brand awareness
NBA Franchise
143% lift in actual game attendance
An NBA franchise needed to drive early season ticket sales in a shared venue with another NBA team. Measurement had to isolate their specific lift against the control group.
The franchise ran programmatic DOOH across large-format digital billboards, bar screens, movie theaters, and fitness centers. All media was geo-targeted locally to reach their core fan base.
Third-party measurement tracked actual game attendance against unexposed audiences. The campaign delivered 4.3 million impressions at $12.69 CPM and influenced at least 2,195 people to attend games, with an 88% lift in website traffic.
- 143% lift in actual game attendance vs. control group
- 88% lift in website traffic
- 4.3M impressions at $12.69 CPM
- 2,195+ influenced to attend games
.webp)
GetYourGuide
42,100 online conversions from place-based screens
GetYourGuide needed US market share as domestic travel reopened post-COVID. The travel brand combined transit screens for reach with place-based screens in high-dwell environments.
Strategic DOOH placement delivered 42,100 online conversions alongside massive awareness lifts: 500% unaided, 125% aided. High-impact transit screens maximized reach while place-based screens drove immediate booking behavior in contexts where consumers research and plan.
- 500% lift in unaided brand awareness
- 125% lift in aided brand awareness
- 42,100 online conversions
.webp)
Third-party measurement made easy
Measurement has historically been a huge barrier to entry into programmatic DOOH. Vengo partners with PerView and Quividi to facilitate and verify impression measurement for our clients, resulting in a fast, turnkey go-to-market solution.
All case studies use third-party verification for brand lift, foot traffic attribution, or conversion tracking. Measurement methodologies vary by campaign goal but maintain consistent standards for statistical significance.
Plan a campaign with measurable goals
Request a curated PMP with screens matched to your KPIs. We'll recommend venue types, formats, and measurement approaches based on whether you're driving awareness, traffic, or conversions.