/* /* Utility / Flip - hide the element */ [data-wf--utility-flip--variant] { display: none; } /* ================================================ MOBILE SCALING ================================================ */ @media (max-width: 991px) { /* Corner positions */ [data-wf--background-element--position="top-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="top-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="none"]) { transform: scale(0.75); } /* Corner positions with flip */ [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="horizontal"]) { transform: scaleX(-1) scale(0.75); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="vertical"]) { transform: scaleY(-1) scale(0.75); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="both"]) { transform: scale(-0.75, -0.75); } /* Center positions */ [data-wf--background-element--position="top-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-center"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-center"]:has([data-wf--utility-flip--variant="none"]) { transform: translateX(-50%) scale(0.75); } [data-wf--background-element--position="center-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="center-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-right"]:has([data-wf--utility-flip--variant="none"]) { transform: translateY(-50%) scale(0.75); } [data-wf--background-element--position="center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center"]:has([data-wf--utility-flip--variant="none"]) { transform: translate(-50%, -50%) scale(0.75); } } @media (max-width: 767px) { /* Corner positions */ [data-wf--background-element--position="top-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="top-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="none"]) { transform: scale(0.5); } /* Corner positions with flip */ [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="horizontal"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="horizontal"]) { transform: scaleX(-1) scale(0.5); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="vertical"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="vertical"]) { transform: scaleY(-1) scale(0.5); } [data-wf--background-element--position="top-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="top-right"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-left"]:has([data-wf--utility-flip--variant="both"]), [data-wf--background-element--position="bottom-right"]:has([data-wf--utility-flip--variant="both"]) { transform: scale(-0.5, -0.5); } /* Center positions */ [data-wf--background-element--position="top-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="top-center"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="bottom-center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="bottom-center"]:has([data-wf--utility-flip--variant="none"]) { transform: translateX(-50%) scale(0.5); } [data-wf--background-element--position="center-left"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-left"]:has([data-wf--utility-flip--variant="none"]), [data-wf--background-element--position="center-right"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center-right"]:has([data-wf--utility-flip--variant="none"]) { transform: translateY(-50%) scale(0.5); } [data-wf--background-element--position="center"]:not(:has([data-wf--utility-flip--variant])), [data-wf--background-element--position="center"]:has([data-wf--utility-flip--variant="none"]) { transform: translate(-50%, -50%) scale(0.5); } } */

GetYourGuide

42,100 online conversions from place-based screens

GetYourGuide needed US market share as domestic travel reopened post-COVID. The travel brand combined transit screens for reach with place-based screens in high-dwell environments.

Strategic DOOH placement delivered 42,100 online conversions alongside massive awareness lifts: 500% unaided, 125% aided. High-impact transit screens maximized reach while place-based screens drove immediate booking behavior in contexts where consumers research and plan.

Challenge

Capture reopening travel demand and compete against established US travel platforms

solution

Multi-format DOOH strategy mixing transit reach with place-based conversion environments

results
  • 500% lift in unaided brand awareness
  • 125% lift in aided brand awareness
  • 42,100 online conversions

DoorDash for Work

32% brand familiarity lift

Jack in the Box

8.8% lift in store visits

Midwest

146.8% brand awareness increase

NBA Franchise

143% lift in actual game attendance

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